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ATA Trade Show

Bullish Dealers Write Orders, Save Dollars At 2011 ATA Trade Show



INDIANAPOLIS — The 2011 ATA Trade Show attracted a business-ready crowd of more than 8,000 industry professionals last week, with archery and bowhunting manufacturers reporting heavy booth traffic and order-writing.

The annual event — held Jan. 6-8 in the Indianapolis Convention Center — boasted a record-sized Show floor featuring 513 exhibitors who rented 167,550 square feet of space, including a record 55 shooting lanes, 11 more than in 2010. In addition to booth space occupied, there were 2,989 dealers, buyers and distributors on the Show floor during the three-day event. Like last year, the ATA will unpack the Show numbers and release a complete registration report featuring a breakdown of attendance numbers, exhibiting trends and geographic attendance patterns. The report should be finalized later this month.

“It was gratifying to see the strong response of the industry’s dealers, buyers and other folks who came to Indy,” said Jay McAninch, ATA CEO/president. “When every company comes together in one city, under one roof, business opportunities are maximized and the cost of doing business is minimized. The ability of our industry to unite and get to work deserves applause and a thank you to each company represented at the Show this year.”

Bob Miller, owner of BKIII Archery in Waterford, Wisconsin, said dealers truly cannot afford to miss the Show. “The Show has been great for us,” he said. “The amount of money we’re able to save by attending allows us to stay in business.”

One of the broader goals of each Show is to strike a balance between bringing back those Show features that benefit member companies, while allowing the Show to evolve and adjust as industry needs change. This year, attendees relied on the proven online registration platform introduced at the 2010 Show and the ATA express pass kiosks, Big Buck Tags returned to deliver discounts to dealers, while serving as a marketing beacon for participating exhibitors. Meanwhile, for 2011, the ATA introduced the interactive floor plan and directory, You Are Here, and the well received Beer and Gear Exchange.

“I think that’s one of the things the ATA staff and Board always come back to,” said Kurt Bassuener of Mike Wieck Sales. Bassuener also serves as the Trade Show’s committee chair on the ATA Board of Directors. “We can’t get stale, we have to gather feedback, be considerate and thoughtful based on what we hear and act on what we learn. Our industry has always been good to guide and speak up about what they’re after. So the clues were there for us to act on and, based on how our members embraced You Are Here and the sizable crowds at the Beer and Gear Exchange, the Show benefited from member feedback and we’d like to think our members benefited too. Now, the challenge is to refocus, emphasize this approach for 2012 and deliver.”

On the order-writing front, manufacturers at the Show reported increased optimism from archery-shop owners visiting their booths. “We had a lot more dealer traffic in our booth, and in talking with them you sense the economy is rebounding,” said Ben Guttormson, a national account manager with Black Gold. “You sense that if you’re a dealer and you made it through the past couple of years, the sun’s on the horizon. They’re well-organized, know what they want, and they’re here taking advantage of the Show’s deals.”

Brian Park, co-owner and president of Strother Archery, said his company wrote more orders and signed up more dealers than anticipated in their second year at the Show. “We took out a 20-by-30 booth because we had so much traffic last year,” Park said. “We made sure we could accommodate even more dealers this year, and we succeeded.”

Isaac Aleman, sales manager for Badlands Packs, said, “We were constantly busy writing orders. This is one of the better shows for dealers. We picked up some new international accounts and met a lot of Eastern dealers. That’s important for Western companies like ours.”

The deals weren’t a one-way street. Steven Wagnitz, president of Lakewood Products, and Aleman were just two of many exhibitors and retailers who snapped up specially priced hotel rooms the ATA arranged near the convention center.

“ATA’s hotel discounts definitely help,” Wagnitz said. “We stayed right across the street at the Hyatt, and could walk over here without going outside. You can’t beat the price or convenience.”

Lisa Endicott, co-owner of the Bow Rack archery store in Springfield, Ore., said she has learned to book their hotel room as soon as the ATA opens registration. “The rooms go fast and you can see why,” she said. “The ATA rates allow you to stay in hotels that are nicer than what we’d normally stay in. You can’t beat the prices they negotiate. We haven’t even paid for taxis here because we took advantage of the airport shuttles.”

McAninch said the ATA is now focusing on the Show’s return to Columbus, Ohio, Jan. 12-14, 2012. “We’re working hard with the Columbus folks to ensure next year’s Show is just as successful for our members,” he said. “Indianapolis always sets the bar high, and it’s our job to make sure all host cities make the Show pay dividends for our members.”

For more information about the 2011 ATA Trade Show or information about the 2012 ATA Trade Show in Columbus, please call (866) 266-2776 or e-mail

About the ATA Trade Show: The ATA Trade Show is the archery and bowhunting industry’s largest and most inclusive show. The member-driven event promotes commerce within the industry, and is owned and operated by the ATA. As the only industry show that funds archery and bowhunting growth, the ATA invests in state agencies to coordinate introductory archery initiatives such as National Archery in the Schools Program and the After School Archery Program. To date, the ATA has invested and pledged nearly $2 million to bring archery shooting facilities and introductory programs to U.S. cities. Meanwhile, the ATA also fights for bowhunting rights in courtrooms across the country. The show is closed to the public and is an order-writing event.

About the ATA: Since 1953 ATA has been the trade association for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. ATA is dedicated to making the industry profitable by decreasing business overhead, and reducing taxes and government regulation while increasing participation in archery and bowhunting. ATA owns and manages the ATA Trade Show, the archery and bowhunting industry’s largest and longest running trade show worldwide.

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ATA Trade Show

NAP Introduces the Killzone 2-blade Broadhead



One of the newest additions to New Archery Products’ (NAP) family of broadheads is the Killzone. The Killzone is a rear-deploying 2-blade broadhead with a 2″ cutting diameter. New technology allows both blades to open and work together in unison for increased reliability. Another advantage of this design is that it allows the broadhead to gain maximum penetration while avoiding any single blade deployment or deflection upon impact or during penetration of the cavity.

With no o-rings or rubber bands to hold the blades in place bowhunters don’t have to worry about the blades prematurely opening. The rear-deployment design is also the least restrictive when it comes to penetration which means it doesn’t rob much of the arrow’s energy upon impact. Two blades also require less energy to push through an animal than 3 or 4 blade broadheads.
The blades on the Killzone feature NAP’s Diamized blade technology which NAP claims is one of the sharpest blades in the industry. Another thing that bowhunters in states like New York will appreciate is that the blades on the Killzone fold back, so it is not a barbed broadhead and is legal in most states including states like New York where barbed broadheads are illegal.
The Killzone is a 100 grain broadhead and available in three models: Cut-On-Contact tip, Trophy Tip or Deep Six. Sold in a 3-pack, the Killzone also includes a practice head that is designed to be easily removed from your target and will not tear it up as the real broadhead would.
The Killzone is set to retail for $39.99. A 3-pack of replaceable blades and tips will also be available. The blades are easily replaced and come with blades, replacement screws and wrench. Practice heads are also sold separately and will be in a 1 pack for $9.99.

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ATA Trade Show

Muzzy Introduces New DX-3 Broadhead



I’m really excited about Easton’s new Injexion arrows with the smallest diameter of any hunting arrow on the market (just .236 compared to .294 for a standard diameter carbon arrow). The smaller diameter arrow shaft allows for increased penetration and decreased wind drift. The smaller diameter arrow, however, required Easton to develop the Deep Six insert.

Deep Six inserts, which use a non-conventional thread pattern (40 threads per inch instead of 32 threads per inch), provide 25% more thread engagement to keep points secure inside the insert. Additionally, the inserts are made from stainless-steel instead of aluminum for a 25% increase in strength. It also means your standard broadheads won’t work with the new Deep Six inserts and only specially designed broadheads will work. One such broadhead is the new Muzzy DX-3.
I had a chance to stop by the Muzzy booth at the ATA Trade Show and get my hands on a DX-3. Speaking with the guys in the booth I learned just how painstaking of a process developing the new DX-3 was – moving 1/10 of a grain from one end of the broadhead to another while still maintaining the 100g final weight was no easy feat.
The DX-3 is in essence a modified MX-3 with a slightly thicker ferrule and a tapered end to meet the shaft diameter for less friction and drag during flight. The same .025″ blades found on the MX-3 are used on the new DX-3 which also has a cutting diameter of 1-1/4″.

The Muzzy DX-3, coupled with the Easton Deep Six System, produces less wind drag than other larger broadhead-arrow combinations, resulting in increased accuracy and deeper penetration. When the same amount of energy is concentrated in the smaller Deep Six/DX-3 package, the result is devastating. The DX-3 also fits Easton’s Axis and Full Metal Jacket with Deep Six inserts. The Muzzy DX-3 has an MSRP of $29.95.

I’m really looking forward to shooting the new DX-3 and comparing the penetration against a MX-3 on a standard shaft. I have a feeling there will be a very noticeable difference in penetration. Now I just need get my hands on some Easton Injexion shafts!

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ATA Trade Show

2012 Bowtech Insanity CPX and CPXL released at the ATA Trade Show



Following on tradition, Bowtech once again unveiled it’s new flagship bow at this years ATA Trade Show in Columbus, Ohio.

Advertisements with the phrase “Contain the Insane” were showing up everywhere and fueled anticipation for the unveiling of Bowtech’s latest creation. At 9:00 am on January 10th it happened – the Bowtech Insanity was unveiled to an enthusiastic crowd on the showroom floor at the ATA Trade Show.

The Insanity comes in two versions, a 32″ model shooting 355 feet per second and a 35″ model shooting 340 feet per second.

Featured on the Insanity bows is Center Pivot Extreme Technology, which resists shooter induced torque for greater forgiveness and accuracy. The OverDrive Binary Cam System to eliminate cam lean issues and provide exceptional tuning to produce cleaner arrow flight for greater accuracy.

HardCore limbs boost efficiency for more speed without a harsh draw. On typical limbs, most of the bow’s energy is stored near the outside of the limb, while the core stores minimal energy and serves as little more than a spacer.

HardCore Limbs put the core to work, storing energy not only near the surfaces, but also inside the limb. By sharing the workload, stress is reduced, producing exceptional durability. The carbon core is also significantly lighter than other limb materials available today, which produces a tighter physical response for increased energy efficiency, less noise, and less vibration.

The FLX-Guard greatly reduces cable guard torque to produce better arrow flight and easier tuning for greater accuracy. As the archer draws back, the cable guard flexes inward absorbing the cable guard torque that would normally be transferred to the riser. This also reduces lateral nock travel which increases the tuneability, forgiveness and accuracy of the bow.

The Carbon Rod String Stop is made of carbon, an extremely strong material with vibration-dampening properties. It is positioned directly in line with the stabilizer to effectively transfer vibration from the string to the stabilizer. This optimizes bow balance and dissipates noise and vibration efficiently.

Both bows come standard in Mossy Oak Treestand. Alternative finishes include Mossy Oak Infinity, GORE Optifade Forest or Open Country, Realtree APG HD and BlackOps. Target colors AnoRock Onyx and Inferno area also available. All finished except Mossy Oak Treestand include black limbs.

The insanity CPXL has a longer axle-to-axle length for added stability and forgiveness, which makes it the perfect fit for archers with a draw length up to 32″. The Insanity CPX will have a suggested retail price of $999 and the CPXL will retail for $1,049.

I had a chance to shoot the Bowtech Insanity side by side with last year’s Invasion at the Bowtech shooting lane. Shooting the Insanity was exciting as the bow really put some heat behind the arrows as it sent them down range.

One thing that stood out to me when drawing the bow was the short valley. Upon releasing the arrow I felt a lingering vibration throughout the bow. However, this was a bare bow so some vibration is to be expected and a hunting rig outfitted with a stabilizer and other accessories should significantly decrease if not completely eliminate any vibration.

Another notable mention was the overall balance of the Insanity. When shooting last year’s Invasion, the bow slightly kicked back after the shot. The new design of the Bowtech Insanity makes the bow extremely well balanced and the Insanity remained steady even after the shot.

Overall, I think Bowtech did a good job with the Insanity and there were noticeable improvements over the Invasion, specifically in the overall balance of the bow. The bow was fast, the grip was slim and the bow was easy to keep on target. The valley was short, however, and I did have one draw where I let up a little while at full draw and the bow pulled me forward.

If you have a chance, take a trip to your local Bowtech dealer and shoot the Insanity to see what it’s all about.

Brace Height: 6″
Draw Weights: 50, 60, 70, 80
Draw Length: 25.5-30 inches
Axle to Axle: 32″
IBO/ATA Speed: 355 fps
Kinetic Energy: 98.0 ft.-lbs. at 70 lbs.
Effective Let-Off: approx 80%
MSRP: $999
Brace Height: 7″
Draw Weights: 50, 60, 70, 80
Draw Length: 27.5-32 inches
Axle to Axle: 35″
IBO/ATA Speed: 340 fps
Kinetic Energy: 89.9 ft.-lbs. at 70 lbs.
Effective Let-Off: approx 80%
MSRP: $1,049

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